The differences and appeal of hand-baked and machine-baked senbei
- 絵み怜 せんべい
- Nov 12, 2025
- 5 min read
- The warmth of handcrafted craftsmanship and the evolution of technology create a Japanese flavor -
Hand-baked senbei, Emiri-do | Location: Nakamichi-dori, Hyogo-ku, Kobe |

The traditional Japanese snack "senbei" can be broadly divided into two methods of production: "hand-baked senbei" and "machine-baked senbei."
At first glance, they both look like the same type of rice cracker, but there are actually big differences in how they are made, their texture, aroma, and the thoughts that go into them.
Here, we will focus on the appeal of hand-baked senbei, which is valued by Hand-baked Senbei Emirido, located in Hyogo Ward, Kobe, while also providing an impartial introduction to the benefits of mechanical crackers.
It's not a question of which is better, but rather that both have clear advantages and reasons for being chosen - that's the fun of making senbei, which continues to this day.


What are hand-baked senbei?
Hand-baked senbei are made by craftsmen who carefully check the doneness of each rice cracker.
Check the degree of rise, color and aroma of the dough on the baking pan, iron plate or wire rack, and finish cooking at the optimal time.
As a result, each piece has a different appearance, and you can really taste the aroma and original flavor of the ingredients.
Main features of hand-baked
-Each piece has its own unique color and shape
・You can feel the rich aroma and flavor of the ingredients.
・The experience and intuition of the craftsman determine the final result
It reacts delicately to differences in heat and humidity, which affect the final result, so it is a world where "handmade skills" are truly put to the test.
At Emirido, we use carefully selected ingredients and traditional grilling methods, while placing importance on the "balance between aroma and texture."
What are machine-baked senbei?
On the other hand, machine-baked senbei are made using modern machinery and equipment to efficiently bake the senbei.
Because the temperature and time are controlled at a fixed level, the shape, thickness, and browning are uniform, and a major advantage is that we can provide large quantities of consistent quality.
Main features of mechanical watches
- The shape, thickness and browning are uniform, making for a beautiful appearance.
・Mass production is possible and it has excellent cost performance
・Excellent hygiene management and stable quality
Recently, with advances in machine technology, more and more factories are able to recreate a "fragrance close to that of hand-baked bread."
In other words, machine-baked senbei can be said to be the "culmination of modern technology that can provide consistently delicious food."
A clear comparison of the differences between hand-fired and mechanical watches
The appeal of hand-baked bread is its "unique taste and warmth."
The appeal of mechanical watches is their stable quality and ease of use.
Both are important in supporting modern senbei culture.
Why Emirido is committed to hand-baking
What Emirido values is "a photo that conveys feelings."
We value the aroma and flavor of the ingredients that can only be brought out by the artisan's handiwork, as well as the beautiful browning that varies from piece to piece.
We take great care in baking each piece to ensure that you receive a memorable piece that will be chosen as a special gift or for a special occasion.

Carefully Selected Ingredients
The quality of the ingredients is directly reflected in the taste, so we don't compromise on what we source.
Grilling techniques
The heat is adjusted according to the season and humidity, achieving a crispy texture, a moist mouthfeel, and an exquisite balance of the sweetness of the ingredients and the aroma.
Branding and name engraving orders
In addition, Emirido accepts branding orders (for names, logos, anniversaries, etc.) ,
You can create your own original gift of "one of a kind rice cracker in the world."
This is also "manufactured with love" and can only be done by artisans baking by hand.
Gifts and local shipping
We also offer gift sets and regional shipping, and can make suggestions to suit the recipient.

Correctly understand the value of the "familiar deliciousness" supported by machine-baked senbei
Machine-made senbei are of consistent quality, and in order to deliver the same quality senbei to many people, whether for events, distribution to large groups, or as a daily snack, the stable production capacity of the machine is essential.
Its light texture and affordable price have given many people the opportunity to "enjoy senbei in their daily lives."
Hand-baked and machine-made senbei have different roles, and their respective advantages enrich the entire Japanese rice cracker culture.
In other words, it can be said that the value of hand-baked senbei is now even more evident thanks to the existence of machine-baked senbei.
Hand-baked and machine-made senbei each create a rich rice cracker culture
In recent years, we have seen the introduction of methods that incorporate the efficiency of machines into the artisanal techniques of hand-baking.
Senbei culture is being passed down in a way that respects tradition while also adapting to modern life.
Emirido bakes each cake by hand, and we want to do the same.
We strive to create senbei that combine the artisan's handiwork with modern sensibilities, paying careful attention to taste, aroma, and appearance.
Emirido's Commitment
At Hand-baked Rice Cracker Emirido, located in Nakamichi-dori, Hyogo Ward, Kobe,
We carefully preserve the traditional hand-baking techniques, adapting them to the modern era.
・Carefully selected domestic ingredients
・Hand-baked by artisans
・Name engraving and branding orders available
・Gift set (can be shipped locally)
In particular, the "Custom Branded Kawara Senbei" is extremely popular as a souvenir or gift.
For corporate anniversaries, school graduations, weddings, etc.
It has been chosen as a photo that conveys feelings.
▶ Please feel free to contact us for more information: https://www.emirido.com/contact
Summary: Hand-baked and machine-made kilns are important in supporting Japanese flavors
Hand-baked senbei have a unique taste that is created by the artisan's sense and experience.
Machine-baked senbei are consistently delicious and can be enjoyed by anyone at any time.
Both have their merits and value.
Both are important pillars that support Japan's rice cracker culture.
Among them, Emirido will continue to bake "each piece hand-baked with love."
The aroma, the texture, the warmth of handcrafted food...
Please try the "handmade taste" that cannot be replicated by machines.
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